
So it seems Greg, my middle son, has already scored a ticket for the Jets-Ravens opener at the New Meadowlands Stadium. He says he's trying to come up with one for me, too. I hope he comes through. Man, I can already smell those bratwursts grilling . . . see the Namath and Klecko and Chrebet and Sanchez jerseys . . . hear Fireman Ed leading Gang Green with the J-E-T-S JETS! JETS! JETS! chant. Ah, the simple pleasures of being at the stadium . . .
Apparently, though, these simple pleasures aren't enough for Generation Next. An article I saw a few weeks back in The New York Times asked what I previously would have thought of as a completely nutso question: "How do you keep football fans coming to the stadium when the television coverage is so good?"
The answer, according to the piece -- at least for the Jets/Giants fans at the New Meadowlands Stadium -- is to provide more and better video than people can get from their couches. Fans can tap into free smart-phone applications that only work inside the stadium -- and that will give them access to video replays, updated stats, and live video from out-of-town games. They can even go up against fans in other sections of the arena in fantasy games! "A real-life game," the report concludes, "no longer seems to be enough."
What's even more amazing to me is that Roger Goodell actually seems to agree with this conclusion. The commish is quoted as saying, "The experience for fans in stadiums needs to be elevated to keep fans engaged."
Ohmygod. To keep fans engaged? Is the attention span of the average NFL fan really that microscopic that we need to be kept amused by the kind of lame distractions you'd find at a Bluefish-Riversharks game?
Maybe it is. When I sit down with Robby in front of the TV, I watch the football game. He watches, too. And checks Stat Tracker on his laptop for fantasy updates. And watches a second game with picture-in-picture. And follows yet another game via Gamecast on his cell. And replays the same monster hit over and over and over using DVR. All the time with those thumbs pumping, texting smack to his buddies.
You might call this multi-tasking. I call it A.D.D.
I do applaud one perk of the New Meadowlands Stadium's cutting edge technology: The smart phones can tell me which concession stands have the shortest lines. Now there's an app I can get behind.
- Hank



